Head of Marketing · Brand & Content Strategy
Creative work backed by strategy, not guesswork.
I build brands, content systems, and campaigns that connect the visual with the verbal — turning ideas into work that looks good, reads clearly, and actually does something.
Projects I’m proud of
A look at the brands and clients I’ve designed, written, and built for.
Click any image to view it larger.
Trillage
Social media · Video content · Brand guidelines · Print collateral
As the sole marketing lead at Trillage, I own the company’s entire marketing function — from brand strategy to execution. My work spans social media, email, web, video, print, and sales materials, all focused on communicating a new subscription-based revenue model for schools and PTAs.
Result: Built Trillage’s marketing foundation from the ground up, creating the brand, content, and campaign systems needed to support early-stage awareness and customer growth.
Featured Brand System
Trillage Brand Guidelines
Created to define Trillage’s visual identity, tone, logo usage, color system, typography, and brand consistency across digital and print materials.
GoDaddy
High-volume social media design
During my time on GoDaddy’s Events & Promotions team, I created dynamic social designs for small businesses across industries. Meeting a daily quota of 20+ designs sharpened my ability to produce polished, strategic, audience-aware creative at speed.
Result: Consistently ranked in the top 1% of the team for quality assurance and queue management while building tools that improved design production efficiency.
Freelance
Event flyers · Social media posts
My freelance work includes promotional materials for Wild Bunch Brewing Co. and social media graphics for a local musician. These projects blended creative design with marketing strategy to build excitement, drive event attendance, and support audience growth.
Result: Created visually driven promotional work that contributed to stronger event attendance, higher engagement, and increased local awareness.
Personal Projects
Invitations · Creative projects · Just-for-fun design
These projects give me room to play, experiment, and create meaningful pieces for friends, family, and myself — from personalized invitations to designs made simply for the joy of making something.
Result: Explored creative styles beyond client constraints while creating thoughtful, personal pieces designed to make everyday moments feel special.
Writing
Brand, marketing, and content thinking.
A collection of blogs and articles spanning community-driven marketing, branding, place identity, and generational trends.
Introducing Trillage
A new chapter in community-driven educational support.
The Ripple Effect
Strengthening schools and businesses through the Trillage network.
Branding for Ireland’s Whiskey Renaissance
A look at identity, storytelling, and category growth.
Place Branding and Why It Matters
How places build meaning, memory, and reputation.
Pepsi vs. Cola
The marketing battle of the century.
Millennials v Generation Z
A look at audience behavior, identity, and communication.
About
Hey, I’m Katelynn.
I’m a graphic designer and content strategist who genuinely loves both sides of the job: the visual and the verbal. To me, a great brand isn’t just one or the other. It’s what happens when the design and the words are in sync, telling the same story in a way that actually sticks.
I’ve built brand systems from scratch, designed hundreds of social graphics under tight deadlines, and written content that had to do real work — educate, convert, and connect. Whether I’m working on a brand guide or a punchy Instagram caption, I bring the same care to every piece.
When I’m not in Adobe Creative Suite, you’ll probably find me at a local brewery, exploring somewhere new in Texas, or making something creative just for the fun of it.
Resume
10+ years across brand, content, design, and marketing strategy.
Currently Head of Marketing at Trillage, with past experience across startups, enterprise, freelance, and agency-style environments.
Open resume PDFCore Skills
Brand Strategy · Content Marketing · Social Media Strategy · SEO · Analytics · Campaign Management
Tools
Adobe Creative Suite · Google Analytics · HubSpot · Hootsuite · Meta Ads
Certifications
HubSpot Social Media Marketing · Hootsuite Social Media Marketing
Contact